Reader Susan Zwillinger wanted to share this and seek responses from other APB readers.
Although this is slightly off topic for APB, there is an article in CIO Insight that some of your readers may enjoy. The article discusses the use of social networking applications in internal company networks as a means of knowledge management and improving CRM. The article is here.
The article mentions Leverage Software with its “People Map” application. There is a picture of the application here.
It is not too much of a stretch to see that this type of application could be integrated with GIS to show the spatial relationships along with the business relationships. The larger issue is whether or not enough employees will use the application and enter the quality data required to make it profitable (which is sometimes a problem with GIS implementations, but for different reasons). Perhaps a tech-savvy, 20-something who is eager to climb the ladder will embrace this at the corporate level, but will the experienced sales person who is bringing in a million dollars worth of revenue be willing to share their relationships so that an unknown employee in another state can make a connection? Considering office politics, the social networking software seems like a good idea, but one where the ROI will not be realized for a long time. I’m interested in what other people think about this idea.
by Adena Schutzberg on 10/10 at 09:14 AM |
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The New York Times is reporting that Disney will pull out of the cellular phone service business by December 31. Just over a year ago, we reported on Disney’s LBS services such as Family Monitor and Family Alert that allowed parents to determine the location of their children. Disney, a Mobile Virtual Network Operator (MVNO) leasing spectrum from Sprint, cited "a difficult proposition in the hypercompetitive U.S. mobile phone market."
by Joe Francica on 09/28 at 08:36 AM |
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I think Apple is missing a huge opportunity not competing with Google, Microsoft and Yahoo. I think they ought to create a device for total world navigation, travel and global social networking. Seems right up their alley. We have the iPod that revolutionized the music industry; we have the iPhone which Applephiles just went ga-ga over; we have rumors of the iCar, a proposed collaboration between Apple and Volkswagen but that seems a bit far fetched. Why not a mobile handset that tries to link the world with real-time imagery, global social networking with automatic language translation, and a navigation device that gives you travel assistance from Bangor to Bangkok. But first they have to catch on that GPS is really a technology that works and that they missed the boat not having it in iPhone 1.0. Maybe Mr. Jobs should offer yet another rebate to buy a GPS add-on. Still, the iWorld should be next…don’t you think?
by Joe Francica on 09/14 at 10:36 AM |
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