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CNET has pictures from an RFID party at the San Francisco Museum of Modern Art last week. Attendees received an RFID that they wore throughout the evening. It was tracked by 4 readers in different areas and “maps” with locations of “everyone” were projected regularly on the wall. I guess art is in the eye of the beholder.
While watching my Nittany Lions take on Michigan’s Wolverines (my Dad’s school) I saw an IBM ad for its RFID solutions. While it was a good ad, it was not exactly accurate technically. There’s enough FUD about RFID out there and I want folks like IBM to dispel it, not contribute to it!
So, here’s the ad. Two fellows drove a large truck on a lonely road and are stopped by a woman at a desk. She tells them they are going the wrong way. Turns out they are heading to Fresno, but are in fact on the road to Albequerque. “How do you know?” they ask. The RFID chips know, she explains. Well, not likely. They know what they are tagging but it’s the network of readers that know where they are.
If you head to the website advertised there’s a nicely implemented Flash video that introduces the ideas and then points you to “regular” text webpages.
Information Week reports that Scientists are tracking 45 fish using sonic waves, GPS and RFID in the Hudson River. I wonder if they are going to scale up this operation out into the ocean or they have hooked up with some other technology. Will they be able to track them when caught? Hmmm….RFID in an upscale restaurant. What’s next? A little loan sharking to fund the project?
