The map of the 70 days it will take for the Olympic Flame to travel from Lands End to London is now detailed in a map (Microsoft). Eight thousand people will carry it and it will travel within 10 miles of 95% of residents of the UK. It will also travel by other means.
- London2012 Torch Relay
You might have heard the chuckling around Valentine's Day, which is also close to National Condom Week on the calendar about a new effort to have couples check in when having safe relations. The coveage I saw didn't highlight the main message of the backers, Planned Parenthood of the Great Northwest: safe relations. The map is out and show 8,000 checkins. Some 60,000 QR coded condoms were distributed to entice visitors to the site to checkin, but anyone visiting the website can checkin.
Planned Parenthood of the Great Northwest has combined the use of new social media technology with their National Condom Week campaign to promote safe sex practices, specifically among young adults and college students. PPGNW launched WhereDidYouWearIt.com and released 60,000 QR-coded condoms in Idaho, Alaska and Washington that send smartphone users to the site.
- The Ithican
Poynt Corporation, in partnership with GasBuddy, has launched its gas search feature on the Poynt mobile local search and advertising platform for users in Canada.
- TechFinance.ca
by Adena Schutzberg on 03/20 at 03:18 AM |
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Yesterday, the company [Google] released a video of the new game, which takes advantage of its Google Maps product. The video shows a cube with a map overlay. A small blue ball travels through the map based on the spinning and tilting of the cube. Judging by the video, it seems players will have to move through the map, hitting certain destinations to collect points along the way. When a destination is hit, a small piece of information about the place pops up, then you can go on to your next.
The game [WebGL based] is expected in February. The intro video, like other Google intro videos doesn't reveal much.
- VentureBeat
Poynt, a mobile local search and advertising firm, is now trading on the highest tier of the over the counter (OTC) market, OTCQX®.
- press release
[Walt] Doyle [CEO of Where, now owned by eBay] told me earlier this week that PayPal could be adding "several hundred people" in Boston over the coming years. (There are currently only three open jobs in Boston that I could find.) ... eBay's government relations staffers plan to pay another visit to Beacon Hill next week to continue the discussions.
- Boston.com
Foursquare's local recommondation engine is now live on the Web. It's been on mobiles since March 2011.
- VentureBeat
While the majority of dating websites do a good job of managing the privacy of their users, a class research project at the University of Colorado Boulder’s Leeds School of Business found that 21 of 90 dating websites the class examined did not properly remove location data from pictures uploaded by their users.
- press release
by Adena Schutzberg on 01/13 at 05:48 AM |
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A group of industry executives gathered to discuss the prospects for location-based advertising and it truly seemed like they had nothing new to report. Alistar Goodman of Placecast, who was been around this business for a long time, identified both a business model problem for his company and a truism of the industry: scale. The applications are only now reaching enough handsets that it is making a difference to retailers…and carriers. Placecast's ShopAlerts now has 2 million users. That's a lot for some; perhaps a bit under the radar for carriers to take notice. Placecast is launching with AT&T and it’s the first time an operator has offered solutions to their clients. Goodman said that what brands really care about is to be able to do this with millions of users and do it in real time and not intrusive. Currently ShopAlerts is a SMS-based notification, not a true application like we see from Shopkick.
The moderator of the session, Linda Barabee, Research Director, Connected Intelligence of the NDP Group asked a very basic question and somewhat obvious question about where the industry stood at this time. Indeed, everyone believes that it's early days but some of the panelists were able to put their finger on how to improve the user experience and consequently drive revenue to the retailer.
Mort Greenberg, Head of Sales, Americas Advertising for NAVTEQ said that, if you can tell someone how close they are to a location it should improve their ability to click on an ad. You have to provide them an offer and a call to action and when you blend in location, this will improve the click through ratio on the ad. Andrew Osis, Poynt's president and CEO said "It's not just location; its about context." Osis indicated that if you can discern things from individual users and their habits then you can engage them. Goodman said that people will share their data but get concerned when that data is "broadcast" so his service is double opt-in … you opt into the service and then opt in to share the data.
However, the main take away from this session was that the panel believes that the merchants need to be educated about building their advertising plan and how location-based advertising will help them drive revenue.
by Joe Francica on 03/24 at 06:57 AM |
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