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In another sign Nokia is reshaping itself comes its decision to get out of the advertising business.
Finnish group Nokia has sold its media advertising business to a U.S. startup Matchbin as it focuses on core businesses, a company spokesman said on Friday without disclosing detail of the deal.
That group employed 180.
- Reuters
Update 1/25/12:
No word yet from request to NN4D on status request for comment.
Last Tweet from NN4D twitter account: 1/9/12
Website still up
Last post to forum 1/20/12
--- original post 1/24/12 ----
A NAVTEQer, writing at Google+ (publicly):
Well, it seems that "The Powers That Be" (Read: Nokia Location & Commerce division) decided to pull the plug on our group, the NAVTEQ Network for Developers and we were all given 2 weeks notice to shut the whole developer network down. The whole team was let go as of last Friday, from our executive VP all the way down to ...
Vlad Savov, at The Verge, argues the latest update of Nokia 3D Maps is not just pretty, but useful.
Nokia's web-based Maps 3D client has grown exponentially more useful today with the introduction of new search, directions, and social sharing options. You can now explore any of 25 cities around the world by items of interest, check out reviews of local businesses where available, and obtain walking or driving directions to any destination within the city limits. Routes can then be shared on Facebook, Twitter, or via the conveniently provided shortened URL, and the same can also be done with any locations on the map. The whole experience is accompanied by grand, sweeping animations that zoom you in and out of locations. Maps 3D was always a very pretty exhibition of the world's most popular cities, but now that it's added legitimate utility to its arsenal, we're only left to wonder when we'll see it as a native app on our Windows Phones.
The Austin Biz Journal reports Gowalla is looking for a buyer. CNN broke the story which points to Groupon and Google as potential buyers.
HipCricket reports that marketers are no longer interested in LBS "games" but in closing sales.
Although marketers and consumers still find value in services that use location parameters for their own sake, they are now more interested in harnessing geographic data to close a sale.
Nokia Research is courting partners and expanding Bluetooth as part of an initiative on indoor location-based services. The company aims to leverage its handset and mapping products to enable a wide range of services including indoor navigation and retail analytics.
Pulse, still in Nokia Beta Labs, aims to be a "one click" soution to share and archive all the relevant data of a mobile conversation. The example in the video below is not all that compelling: Mom at kid's soccer game, captures daughter scoring on video, shares with Dad, plans celebration over pizze, sends Dad map. It's very private and apparently stores all the data for each Pulse "conversation." Like many in the YouTube stream comments, I'm not sure I get it.
via Tnooz
