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Maps are favoured by 81 per cent of drivers, who believe they can find their way without the help of the dashboard gadgets.
The report, for Kia Motors, found that 34 per cent of the 1,100 UK drivers surveyed admitted losing their way despite using a Satnav.
TomTom, the Dutch navigation equipment and digital map maker, said it will cut 50 million euros ($69.7 million) in costs, including jobs, to help improve profitability as it posted a dip in quarterly sales on lower demand and falling prices.
An increase of 50% in net revenue over Q3 last year was mostly due to currency exchange rates and lower interest rates as debt declines; sales were in fact down 10%.
“We have started a restructuring program which will focus our organization on the areas where we see the greatest potential for growth, of which Automotive and Content & Services are clear examples,” said Chief Executive Harold Goddijn in a statement.
He did not details exactly where job cuts would be.
- Reuters
- WSJ
