It's distracting enough sometimes to look at your personal nav device and watch the road at the same time. But this new augmented reality app from Route 66 has added another element that may further throw drivers off course. The app shows drivers the way by placing a vehicle graphically superimposed onto the road network of the navigation device. You follow the vehicle along the path just like you might follow a friend who knows the way. However, to me this is a recipe for disaster. You need to watch the "real" car in front of you not the graphic. See the video below and see if you agree.
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by Joe Francica on 11/26 at 11:54 AM |
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According to one of Nokia's blogs, the company is dropping the "Ovi" name that was used to brand their location-based services. “We have made the decision to change our service branding from Ovi to Nokia. By centralizing our services identity under one brand, not two, we will reinforce the powerful master brand of Nokia and unify our brand architecture – while continuing to deliver compellingopportunities and experiences for partners and consumers alike,” said Nokia EVP and CMO Jerry DeVard.
Nokia has experienced a significant drop in their marketshare of cellular phones and lags others in the smartphone market. Some say the entire brand is tarnished. I'm not sure how that carried over at all to the Ovi brand which was more or less disconnected to Nokia anyway.
by Joe Francica on 05/18 at 09:04 AM |
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