I think that Esri is simply covering all bases with this acquisition. SpotOn was a small BI company that leveraged Esri's platform. So many BI players are getting into geospatial analytics that this is a move to let customers know they have not forgotten about BI. If you look at all the major BI players, they are doing some kind of business intelligence that is integrated with geospatial information. Esri has for a long time had relationships with companies like InformationBuilders and others. The major player is still Oracle because they not only acquired several BI companies long ago, but their Fusion initiative that integrated Oracle Spatial with their BI solutions has now been completed. Also, the ability to get into big data is something that is also on Esri's mind.  Teradata showed up at the Esri UC this year and now that Netezza has been acquired by IBM, another close partner of Esri's, this is certainly an area of interest that Esri is watching. There's just too much unstructed data that needs to be integrated with structured geospatial data that Esri will have to address this with a big data partner like Teradata. However, big data is Oracle's sweet spot. But, companies like Teradata and Netezza may make a dent in Oracle's market share. So once again, Esri is trying to cover all bases.