Podcast: What We learned at Location Intelligence 2007

We focus in on two of the presentations at last week’s Location Intelligence Conference. One, by Yahoo’s Frazier Miller, director of product management for Yahoo Local, gave a surprising set of numbers about the potential size of teh local search marketplace. The second, from SiRF’s Kanwar Chadha, Founder and Vice President of Marketing, highlighted how we’ve barely begun to realize the scope of location in mobile devices.

The podcast is 14 minutes long (< 6 Mb) and was recorded on April 20, 2007.

InformationWeek on Maps & Mashups

This week’s issue of InformationWeek has an article called "Maps Meet Mashups." It’s a fantastic review of how mashups have or have not infiltrated down to business users. One statisitic quoted in the article hit home particularly: "But full-blown location mashups created by businesses aren’t that common. In a recent survey of 250 business technology professionals by InformationWeek, only 7% of respondents said their companies widely use mashup tools. ‘Businesses have bigger priorities at the moment than worrying how to mash up logistical data or workforce information into a mapping app,’ says Matt Brown, an analyst at Forrester Research." These are exactly the issues we are trying to raise at Location Intelligence 2007. Hopefully the mainstream business execs will wake up to the potential of mapping technology soon…it can be a competitive advantage that many are already using such as the companies mentioned in the article like Starbucks, UPS, Ford, GM, Target, etc.