Donna Bogatin points out in her ZD blog that Google was nowhere to be found at last week’s “Drilling Down on Local” conference. Why? She offers a few reasons:
Google may be “everyone’s favorite garage band,“ but it is not industry’s most collegial conference participant.
Rare is the Google or YouTube keynote, even though they would undoubtedly be welcome to keynote at any and every event. Additionally, Google and YouTube panel appearances have a good chance of turning into “no-shows.” When Googlers do show up, they turn up the Google Speak.
Google’s lack of meaningful impact at the Kelsey local conferences signals more than Google’s typical “secrecy,” however. The Kelsey conferences are as much about cooperation between companies as they are about sharing ideas amongst peers.
by Adena Schutzberg on 03/26 at 06:43 AM |
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“Local search is the second most popular activity other than e-mail.”
Safa Rashtchy, sr. research analyst, Internet media and marketing, managing director for Piper Jaffray in his keynote at the Kelsey Group’s Drilling Down on Local ‘07 event. I can say our readers echo that sentiment: business opportunities of local search is a “hot topic” for upcoming LI Conference.
- ClickZ
by Adena Schutzberg on 03/21 at 08:37 AM |
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HopStop? Yes, it’s new to me, but today the company, which says it offers directions on public transportation for points in New York, Boston, Chicago, San Fransisco and DC, put out a press release noted it now offers location-based ads for the site. (The PR is not the website, which BTW, has a 2006 copyright!) I think they use Yahoo Maps!, but data is from NAVTEQ. But, none of those are why this site will fail; the reason is they don’t understand urban public transportation!
What do I mean? Well, here in Boston, the MBTA serves many more communities than Boston! Our subway goes to my city of Somerville and way far away to Quincy. However, in the routing tool you can only search on addresses in those five cities noted above. So, no, they can’t find my address, which is very close to two subway stops… The same I suspect is true in DC - the Metro goes to Virginia and Maryland! You can “point on a map” to note the start and end points, but that’s rather a challenge, especially if you are from out of town!
Another challenge? The site name is hard to say and remember! I’m happy as a clam with our new MBTA Google mashup routing here in Boston; I’m not switching.
by Adena Schutzberg on 03/20 at 12:49 PM |
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I know, I know, AOL owns MapQuest, but that didn’t stop the company from using that technology to power a new seach tool (beta page). It’s sure been a while that “everyone else” had local search, so I guess the company finally got the message.
via Techworld.nl
by Adena Schutzberg on 03/14 at 09:17 AM |
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