The location targeting interface for AdWords just got a makeover. Google announced that the changes include an easier way to find locations, and a new column that tells the reach (number of users) of Google properties. The location target limits have also been increased from 300 to 10,000, and a new Polygon targeting migration tool has been added.
Attention avid bikers and walking enthusiasts: You can now use your desktop to create a biking or walking itinerary using Custom Maps in Google Maps. You can choose to share these directions by allowing people to view your Custom Map and avoid the hassle of scribbling them down or printing them out. Additionally, you can access these stored directions from your phone with the Google Maps Android application.
Google is getting more Yelp-like.
Google took further steps against Yelp today [Nov 14], adding features to the My Places tab on Google Maps. Businesses you've rated with Google Places are now highlighted on your maps, displaying your rating and showing other personalized recommendations based on places you've already shared. The highlights are available on the desktop and Google Maps for Android.
The article goes on to suggest that Google wants users to be all Google all the time.
- RWW
