In the much-hyped, Madison Avenue world of mobile location-based advertising, the Holy Grail seems within the grasp for retailers looking for that one-to-one marketing nirvana oft cited in the early nineties. But in its current model, it’s not working the way it should or can. Today’s business model uses "push" advertising to mobile devices. But what if the model should be "pull" thus allowing consumers to determine when, where and how they should receive ads. Editor in chief Joe Francica explores this model and more.
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by Joe Francica on 06/16 at 09:00 AM |
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