Podcast: Location-based Advertising…It’s Not Working…Here’s Why

In the much-hyped, Madison Avenue world of mobile location-based advertising, the Holy Grail seems within the grasp for retailers looking for that one-to-one marketing nirvana oft cited in the early nineties. But in its current model, it’s not working the way it should or can. Today’s business model uses "push" advertising to mobile devices. But what if the model should be "pull" thus allowing consumers to determine when, where and how they should receive ads. Editor in chief Joe Francica explores this model and more.

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Podcast: Why is the geospatial marketplace so difficult to measure?

This week editors Adena Schutzberg and Joe Francica tackle a question and why it’s so hard to answer. The question is: How big is the geospatial market or a part of it? That’s often followed by: Who has the definitive numbers on how much money is to made and how many users and potential users are out there? They take a look at some resources and tease out why definitive numbers are so difficult to acquire.

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