Intergraph 2007: “vibrant resurgence”

Intergraph’s local paper, the Huntsville Times is agog at its user conference last week. It goes on about how the new slogan, “Realize Your Vision” was everywhere. (Could one get that confused with Autodesk’s current “Experience the Possibilities?” I could.) The article also speaks to how employees are all very excited and who the company is experiencing (perhaps realizing?) a “vibrant resurgence.” And it lists off the expenses to put on such an event. And, no, there was nothing about technology or vision in the article.

Off Topic: Neil Armstrong - The last American Hero?

In the twentieth century, there have been many men and women to leave their mark on history but perhaps few in the category of Neil Armstrong. Listening to Armstrong yesterday as the keynote speaker at the Intergraph User Conference I wondered to myself if I was seeing the last, true American hero. As a thirteen year-old, I watched the moon landing and witnessed Armstrong’s "one small step for man…" Armstrong doesn’t do much public speaking and was thought to be somewhat reclusive in years following the first manned adventure to the lunar surface. But the man was nothing but humble and generous with his thoughts on going back to the Moon and perhaps to Mars as well.

Armstrong reflected on the day he set foot in the Sea of Tranquility and gazed up to see "a turquoise pendant perched against a black velvet sky." He said that one of the reasons for returning to the Moon is to solve the earth’s energy needs. There is much Helium₃ in the soil of the moon that could be mined and used in fusion reactors in the US. The only problem is that a viable commercial fusion reactor has not been constructed. He said that the obstacles and unknowns in going to Mars are far fewer than those he faced in going to the Moon and that it is certainly doable.

Armstrong’s talk was inspiring and nostalgic to those of us who grew up as kids during the early days of the space race and I wondered if there are any visionaries and risk-takers left like him. Armstrong left the stage to a standing ovation and I felt honored to be so close to someone who, as a kid, was a larger than life symbol of America’s dreams beyond Earth.

Intergraph’s Assault on the Intelligence Business

It should come as no surprise that Intergraph has completely refocused its business objectives for its geospatial technology so as not to go head to head with ESRI. And to look at the company from an entirely U.S. perspective would be wrong, too. In fact, Intergraph has a much stronger position internationally than it does in the U.S. domestic market for GIS software as well as its G/Technology for utilities, this according to a European marketing manager.

But in an attempt to strike at markets where it can succeed most profitably, Intergraph has thrown an exceptional amount of resources at the intelligence business, both military and civilian…hence the reason for putting "security" in the first position of the division’s name: Security, Government and Infrastructure (SG&I). Warren Fletcher, SG&I’s new president, in describing his division’s goals said, "The best way it can be described is that we are developing geospatial solutions to solve socially significant problems." Though talking "solutions" for these markets, Intergraph still sells lots of products but many of them focused on providing building blocks for event, data, or transaction-driven scenarios, such as:

• I/Sight provides integration and control of video cameras; operator controlled or automated sequencing of multiple cameras; event driven display of camera feeds.
• I/Consequence captures events and uses business rules to determine the next course of action
• I/Incident Analysis is integrated with Intergraph’s Computer-aided Disptach (CAD) and Records Management System (RMS) databases
• ImageScount which improves the effectiveness of military and intelligence agencies by simplifying access to imagery and new tools for imagery exploitation

EULAs Still Confusing for Google, Microsoft APIs

I had several conversations with Intergraph’s product executives to help clarify how the licensing would work for users who wanted to leverage Microsoft or Google API’s with GeoMedia (GeoMedia will use a control to instantiate GE or VE from within a GeoMedia client) since there are restrictions on the usage of data as per the API agreements. Each exec supplied basically the same answer that the Intergraph legal team was working through the issue with regard to the pricing and end-user licensing agreement (EULA). However, though it seems that it may be of minimal cost to users like local governments, who wish to use the API’s to support their community services, it is not clear on how commercial users could utlize the same functionality. Intergraph may end up asking users to deal directly with those supplying the web service.

This is not just an issue for Intergraph users but for others who have varying business models that want to leverage the API’s for commercial or public usage. This has to be clearly defined because many people want to exploit the geospatial data/visualization tools that are offered by Microsoft and Google as an embedded object from within other applications. More data will be added by the big mapping portals and more layers of "legalize" will likely occur and as more data is contributed to the library of "community contributed" geospatial information. It’s a scary thought but there is already an assumption, especially by those seeing the Intergraph demo, that the data is free.

GeoMedia to Utilize Google and Microsoft APIs to Drive New Client-side Visualization

Two of Intergraph’s flagship products will soon leverage the API’s of Google and Microsoft to support views in their client-side software. In GeoMedia Professional, a standard map window will drive a slave window with Microsoft Virtual Earth (VE) such that panning the map window will drive the VE window. The reverse may also be true but has not been tested. If “Bird’s Eye View” is selected with the VE window control then the user can navigate from the map window where a point will represent the location of the object in view.

In GeoMedia WebMap (GMWM), a setting allows the user to select the type of browser support. In previous versions of GMWM, user most often select SVG. But in a soon to be released version, one of the choices will be either Google Earth (GE) or Microsoft Virtual Earth (VE). Again, using the API’s, a control is utilized to instantiate a session of either GE or VE such that all of the view controls are exposed to the user from inside GMWM. So the users remains in GMWM where links to GeoMedia data warehouses are maintained. The user sees his own data overlayed on GE or VE.