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A reader posed the question that we articulate this way: “Why are data taken for granted in LBS hype? What happens when you remove the map?” Our editors think that is a great question and explore it in the context of navigation apps, weather and traffic apps, social apps and augmented reality.
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If consumers think of geodata as a commodity, what does that say for its future? What are the key data relationships? And what, if anything, will differentiate one offering from another? Our editors ponder these questions in light of evidence that consumers know and care little about who makes, manages and updates basemaps.
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Many announcements related to location-based services came out of the CTIA show last week, including winners of the NAVTEQ LBS Challenge. Were any truly game changing? Our editors look at the current state of LBS and what may be ahead.
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