#GeoDesign Summit 2011: Day Two

By the middle of the morning of Day Two of the GeoDesign Summit I was already “lightning talked out.” The day actually started with a few more traditional papers. A pair from AECOM offered one vision of urban land planning that focused on sustainability. More than one person suggested this was the best illustration of geodesign at the event, but I confess it went over my head; my notes literally say “no idea.” If nothing else, I certainly felt their discussion illustrated the complexity of the endeavor.

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#GeoDesign Summit 2011: Day One

If you were watching Twitter the day before this year’s GeoDesign Summit began you may have seen this strange tweet from @BIMstorm:

$15 Billion in one hour. Can we do it at #Geodesign #BIMStorm? http://goo.gl/2gNhx

Now that Day One is behind me I know what it means and that the answer is basically “yes.” But first things first, let’s start at the beginning of the day.

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Follow #GeoDesign on Twitter

I probably won’t be tweeting much but others are doing play-by-play using hashtag #geodesign. (Search link)

Esri helped cover some travel and lodging costs related to Directions Media’s attendance at the Summit.

GeoM Event

Last week in a haze at 6 am or so I heard a reference on my local NPR station to a location-based services event here in Boston. It was hard to track down since the station website doesn’t list such things, but I did eventually find the eventbrite page for GeoM. It was being put on by a local NPR backer, ad agency Allen & Gerritsen. I sent an e-mail asking if I might attend and heard nothing.

The event was this past Monday. Per the event website it was a half day event on the future of LBS, but per the EventBrite site i was about “What’s New and What’s Next in GeoMarketing.” Those are not the same thing, at least not to me! 

There were some speakers and companies I’d heard of like SimpleGeo, Foursquare, Pepsi, Where and bunch of others that were not so familiar. Reports suggest about 200 people attended.

I dug up some blog coverage:

Morriss Partee said he’d blog all three sessions, but so far only posted one. That one, about monetization has only a few new ideas, both from Wayne Sutton of TriOut:

Wayne Sutton: “Future of passive check-ins is to tie-in with future plans, i.e. I’m going to MIT NERD Center, check me in automatically when I get there. Also, businesses can’t make a joke out of geolocation offers. Initially Krispy Kreme was giving away but ONE free donut for 6th check-in, which is a joke. Businesses need to give good values for check-ins.”

Wayne Sutton: “When doing a coupon via geolocation service, make sure it’s long term. A one-time only coupon or discount is the worst.”

- EveryThingCU.com

Boston Innovation covered all three sessions. The second on privacy highlighted that while folks use “loyalty cards” all the time, many are wary of LBS. Why? The providers have not brought the same best practices to bear. The final session on the future sounds like it was a vision battle between Foursquare and SCVNGR. “FourSquare’s main focus right now, according to Crowley, is to try to get as many venues online as possible. “The best sales people are smartass FourSquare users,” said Crowley.”

- Boston Innovation

“Young Professionals:” Do Service, Get Free Entry to GEOINT Event

You can get free registration (on your own for transport/hotel, etc.) if you are the one of the first 10 young professionals who reply to the questions featured in this GEOINT 2010 news article.

Fine print: “To take advantage of this opportunity, you must take part in the YPG Orientation and Service Project at GEOINT 2010, where you will be working to help revitalize a neighborhood that was impacted by Hurricane Katrina.” I find no indication of what “young” means, so if you have gray hair, I say give it a go!

- via gotgeoint?