Tuesday’s press release from Autodesk regarding its new relationship with Pitney Bowes Software (PBS, the new name as of January 1, 2012 for Pitney Bowes Business Insights) raised many questions. Joe Francica and I spoke with James Buckley, Senior Vice President & General Manager, Customer Data & Location Intelligence, Pitney Bowes Software and Rich Humphrey, Director of Civil Infrastructure in the AEC Division at Autodesk on Tuesday night to try to tease out some answers.
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by Adena Schutzberg on 01/10 at 03:18 PM |
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This week our editors turn their attention to branding in the geospatial world, in particular how companies position their #1 and #2 and perhaps #3 offerings in several categories of geospatial offerings. How are the #2s doing from a branding perspective? In short, there is room for improvement. Editor in Chief Joe Francica and Executive Editor Adena Schutzberg examine the branding challenges in categories like GIS software, worldwide data, LBS gaming, weather and generic locators.
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by Adena Schutzberg on 05/11 at 06:00 AM |
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