Obviously aware of the audience, Posente said that, "Alignment has to begin with an emotional buzz." It may be an idea that creates a physical action. "Oh I’d love to do that," he says is the reaction you need to have. As an example of how powerful that alignment must be he cited data about the human brain. He said that the conscious mind is processing with 2 million neurons every second. The subconscious mind is processing with 4 billion neurons every second. Because we are sometimes unaware of even what we ourselves are thinking Poscente offered that "there is this illusion that we don’t know what we don’t know. [Now] Take this alignment issue and bring the conscious aligned with the subconscious….how powerful would that be."

"To un-level the playing field, do what the competition is not willing to do. When you do that, you discover things that the competition never thought of. When you find that, you are probably finding things you are unwilling to do as well," says Poscente.