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Tuesday, May 6. 2008

Podcast: Why is it so Hard to Sell Geospatial Technology to the Enterprise?

ESRI RFID Oracle GPS Location Intelligence Location Intelligence 2008 Geospatial Business Social Networking

Senior executives from leading technology companies, speaking at our Location Intelligence Conference last week shared that the entire value proposition for spatial enablement is a "push" to the market rather than a "pull" or demand for the technology. Our editors ask: Are we doing an adequate job of selling the technology to more of the people that will eventually implement geospatial tools with other IT solutions.?Why is it still so hard? What are we not doing well? Will it take another "Google Earth" to push the technology deeper into corporate computing or a new crop of graduates to be more geospatially enlightened?



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Posted by Adena Schutzberg in Google, ESRI, RFID, Microsoft, Oracle, GPS, Location Intelligence, Directions on the News Podcast, Wi-Fi, IBM, Location Intelligence 2008, Geospatial Business, Social Networking at 01:00 | Comments (0) | Trackbacks (0) | Bookmark and Share

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