The article provides no specifics on how Google would use Google Maps to "drive significant enterprise dollars." There is a big difference between free map display online and solving enterprise problems using location intelligence, GIS, and other advanced technologies/approaches.

Where in the media or analyst community is the deserved skepticism around Google's enterprise efforts? With the mapping, it is a new player virtually unproven in enterprise mapping of any sort. The integration challenge is significant - combining Google-built services with acquired technologies, of which Google Earth is one. But making the offerings relevant to enterprises requires more than integration - it requires features enterprises need to help meet their missions.

Google Maps and Google Earth have done a lot to promote location awareness amongst consumers. Whether Google can parlay that awareness into a solid enterprise offering remains to be seen and will likely take more time than many seem to think.