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Thursday, September 21. 2006

LBS Name Challenge

"Global Security Systems' (GSS) FM- based geo-targeting solution lets advertisers reach their audiences whenever and wherever they are."

(press release, it's not yet on website, nor is any info about this offering.)

I want to suggest that it will be very hard for end users of a location-based service to contemplate working with Global Security Systems. We techies see the logic of moving the alerting system from homeland securty to marketing, but will others? Maybe its time to just be GSS?

Posted by Adena Schutzberg at 11:35 | Comment (1) | Trackbacks (0) | Bookmark and Share

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Global Security Systems is a network provider first and foremost. We may choose to offer services under GSS branding or not. Regardless, third parties will love this seperate data channel for targeted content delivery, thanks to device addressability, because it allows for other options besides the cellular networks to reach the hundreds of millions of handsets shipped each year. Also, FM is the only worldwide wireless standard. Our horizons stretch well beyond the US market.
#1 Jonathan Adams on 2006-10-29 01:43 (Reply)

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