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Our Points
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Friday, March 24. 2006
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Google Seeks Patent on Ad Delivery Based on Wi-Fi Locating
ClickZ reports that the application, submitted in September 2004, was recently made public. The patent describes a method that uses hotspot location and other factors (nature of the population of the users of the hotspot, for example) to serve appropriate ads to users of the connection.
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Wi-Fi Network News explains that Google may not get the patents for which it recently applied because other companies, notably Wayport, may already have patents that cover the same ground. The Google patent, which I mentioned here last week, speaks to the
Tracked: Mar 29, 19:38