Yet Another Local Mobile Search Play: Aloqa
Aloqa “sends you information about events, friends and other data based on your location.” That’s how VentureBeat describes the new product available for Android. The company has $1.5 million in first-round funding and taps as CEO, Sanjeev Agrawal, an ex-head of product marketing from Google and former vice president of products at TellMe Networks (now owned by Microsoft).
So, what’s new an different in this play? It uses whatever location tech is available (doesn’t need GPS). That’s not new. The company is looking at white-label services as well as retail operations. That’s a little new, I guess.