Yahoo Maps Vs. Other Yahoo Search Properties
Seeking Alpha (a stock site) has a discussion of how Yahoo’s doing. I know many regular people who have found and stuck with Yahoo Maps. (My cycling friends lean that way, for example.) Still, I know in our world despite some great stuff and what’s been described as a strong API, Yahoo Maps barely comes up when we speak of mashups. Add to that the Yahoo Maps folks are simply not as visible in our world as some folks from others in the GAMY crowd. (That’s Google, Ask, Microsoft, Yahoo) We are looking forward to a strong showing by Yahoo at our conference next month.
But, back to the article. It notes the growth of Yahoo’s search properties (there are scads, which tend to forget!) in sessions year over year and month over month. So, how’s Maps doing? -4% year to year, -3% month to month. Mixed with all the other properties that puts Yahoo at +10% year to year and -1% month to month. Not too shabby!
The analysis then breaks out the top, middle and under performers in making up that overall number. Maps falls into the bottom category. The graphic comparing it to others in the category from Feb 06 to Feb 07 is striking. Maps starts in the pack but drops percipitously in November and stays flat. Others in that group: travel, shopping, audio and sports.
