Will Google Follow Apple into Retail? Let’s Look at a Possible Site Location Strategy
The Wall Street Journal reports that Google is looking to follow Apple's strategy of building retail storefronts to push it's Google branded hardware. The argument goes that part of Apple's success is that its storefront properties lured people in to sample their products. According to the Journal:
Such a move may represent a change of heart in the two years since Google co-founder Larry Page became the company's chief executive. Following Google's short-lived attempt in 2010 to bypass brick-and-mortar stores to sell the Nexus One smartphone via its website, Mr. Page didn't express much interest in opening retail stores whenever the possibility was discussed, said a person with knowledge of the matter. Yet Google's expansion beyond Web services and software into mobile hardware makes a move into retail seem more logical.