Weather-based Location-based Advertising
The latest UK ad campaign of drink brand Stella Artois Cidre consists of ads that will only appear when there's a 2-degree rise in temperature above the national average.
The weather-activated ad campaign, which was created with Liveposter and Posterscope, works on a scheduling system connected to digital out-of-home ad spaces. The ads turns on and off based on real-time readings from a weather data plug-in. That means the ads will only show in warm weather in that particular location and won't appear in areas with lower temperature or rainy weather.
Image courtesy Wikimedia.