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Thursday, June 28, 2012

Waze to Enter the In-Car Market this Year and other LBS News

Waze is working with car manufacturers (won't say which) on putting its app right into cars rolling out later this year. The business model: to sell location-based ads. Chief Executive Officer Noam Bardin is not worried about Apple (which did announce which manufacturers will integrate a Siri button in its cars) nor did he comment on Waze licensing data to Apple.

- Bloomberg Blog

TomTom now offers its Map Share updates to all of its devices. Do people really want to update their datasets every day? Note that the udpates are of a more temporary nature: speed limit changes, new name for road, etc. More substantial ones like a new road still come out quarterly fully vetted from TomTom. I wonder if pressure from waze pushed this change? GPS Biz News suggests TomTom is trying to increase dropping participation in the Map Share program.

- press release

A new film, People Like Us opens Friday (June 29). It's website has some unusual content, something not usually done.

Then there is something else — an interactive “People Like Us Locations Map” displaying locations of the various restaurants and businesses featured in the DreamWorks Pictures/Reliance Entertainment film. Visitors can see photos of houses and neighborhoods where the characters lived, ate tacos, watched the sunset, bought groceries and even did their laundry. They are invited to share the map with friends on Facebook.

Here's the map:

- The Republic

by Adena Schutzberg on 06/28 at 05:42 AM | Comments | Bookmark and Share

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