waze to Add More “Gaming” to its Nav/Traffic App

I received a social media e-mail from waze touting the new version of its navigation/traffic (data collection) app. The Android version is out; the iPhone version, last I check on the waze site is still getting approved. (That does make it tough to plan the timing for a holiday campaign!!!)
The updated game incentivizes users to travel in areas that need map updates: “The new version adds more capabilities to waze’s already popular ‘munching’ game that encourages users to validate road driving directions as they drive around. Users will now munch ‘road goodies’ - cherries, hammers and small gift packages worth bonus points - that will be placed in areas where the waze system has identified map problems.”

Another incentive: cold hard Amazon gift card: “In parallel to the launch of the new version, waze will be conducting a ‘Holiday High Points Challenge’ between November 25-30. The top three users who rack up the most points during this timeframe from munching ‘road goodies’ will receive Amazon gift card prizes in the amounts of $500, $300 and $200, respectively, to help out with their holiday shopping.”