Using LBS iPhone Apps for PR
There’s a new, free app for the iPhone that provides details about Washington DC aimed at inauguration goers. Besides maps and tourist info it includes a countdown to the big day and a proximity tool that tells you how far you are from where the event will ultimately be held. Cool.
Who’s behind it? A DC law firm and a PR firm. Patton Boggs and Qorvis Communications.
This is a strange new world of “location-based advertising.” The moto of the PR effort: Qorvis and Patton Boggs, Navigating Washington.
This application was developed (they call it “mobilized” by PointAbout.
- AppScout
by Adena Schutzberg on 12/19 at 06:40 AM |
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