Using Foursquare to Track InternetWeek Week Visitors
Sam Lessin (Drop.io) crunched data collected from some 100 contacts based on their “check ins” in the mobile social network Foursqaure during the weeklong event in NYC last month.
Lessin trawled through the data to find what time people checked into coffee shops in the morning (and whether they were doing this earlier or later on a given day), how much people “lost steam” over the course of a party- and conference-filled week, and how much the most popular gatherings actually matched up to the Internet Week New York official schedule. As it turns out, the hottest parties were impromptu, unofficial gatherings at the Standard Hotel and, um, Sing Sing Karaoke.
How might someone use this data to plan for, or react to conference audiences or other groups that might be “tracked?”
