Update: TomTom: If you can’t beat ‘em, cut the price

Today TomTom added another incentive to get folks buying PNDs: turn in an old one for a discount on a full price new on at TomTom.com. While the “trade in” prices are considered generous by Consumer Reports (some up to 50% of current sale prices for new versions of older units) it’s a bit tricky since the full price new products may be two or three times the current doorbuster holiday prices. So, do your homework! (Oh, and the TomTom iphone App is not eligiable for a rebate.)

- Consumer Reports

——original post 11/23/09——

TomTom introduces two new PNDs for black Friday:

* As announced by Walmart, Black Friday pricing for the TomTom ONE 125 SE is $59; Black Friday pricing for the XL 325 SE is $89.

Same functionality; the later has a bigger screen.

- press release