Update: Leica Geosystems Rebranding Campaign Begins

Update 4/11: The ERDAS folks called me to explain the tag line. Apparently, it’s a very shorted version of this idea on the company website:

At ERDAS, we help organizations harness the information of the changing earth for greater advantage, by creating geospatial business systems that transform our earth’s data into business information. We are The Earth to Business Company.

I fear it lost too much in the compressed version for me. I do have to give the company credit for grabbing ownership of “geospatial business system.”

—- original post 4/8/08———

Got a very clever e-mail from Leica Geosysetms to launch its rebranding as ERDAS. You’ll likely get it too: shot of the earth with a name tag saying, “Hello, my name is ERDAS.” Well done! I’m still working to get “the earth to business company” tag.