Update 2: LBS Tidbits
Now word there’s newer leadership at Geomentum: “In the US, media strategy and measurement agency Geomentum has appointed former Starcom MediaVest Group (SMG) leader Sean Finnegan as CEO, and Tony Bombacino as President/Chief Marketing Officer (CMO).”
- mrweb
——update 8/23/10—-
Facebook has confirmed the Hot Potato acquisition. Kind of late since the company introduced its Places last week.
—- original post 7/29/10—-
Geomentum is the hyper-local media and marketing unit within Interpublic’s Mediabrands division. Geeky geoname, don’t you think? The company just hired a long time Forrester Research analyst Lisa Bradner as president.
Journeys (never heard of it!) is the first national retailer to partner with SCVNGR to launch challenges and rewards at their 800+ stores across the country. You take pics of goods you want to earn rewards.
Latest Facebook geo-rumour? Facebook is close to buying HotPotato, a lesser known geospatial social app.
Sarah Hofstetter responds to Forrester’s report (APB coverage) that suggest the LBS app market is too small for most brands to worry about with four reasons brands should jump on Foursquare now.
- Ad Age
