Touring the Grocery Store
A doctoral candidate used RFID collected data on shopping carts to get a sense of where shoppers go in the grocery store. The results? A sort of “everything you know is wrong” regarding how experts think shoppers travel. The data was analyzed without regard for what people bought or specific marketing tactics. The new map of the stores might be based on these revolutionary findings:
Shoppers don’t get to the end of an aisle; they get what they need and turn back. Shoppers tend to prefer traveling the store counter-clockwise and that outside edge of the store serves as a main street. Shoppers speed up in their work as they approach the check out area.
by Adena Schutzberg on 05/25 at 07:06 AM |
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