TomTom iPhone Apps Out - World Abuzz; TomTom Quiet
There were some 150 news articles about this weekend’s roll out of the highly anticipated TomTom iPhone app in Australia, the UK and the U.S. The excitement is in part because this app unlike others, does not have a recurring monthly charge. In the U.S. it runs $100. TomTom has no mention of the app on its corporate website and its iPhone site was rather bare (with no link to the app in the App Store) as of 8:30 am EST. The video (advertisement) there still says “coming soon to the app store.” This illustrates how corporate communications have changed!
For those interested here’s Mashable’s coverage with a video.
by Adena Schutzberg on 08/17 at 07:29 AM |
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