The Whole GPS Footwear Thing
Yes, I saw the announcements before the holidays about shoes with GPS recievers and technology to broadcast locations. I figured it was a silly story. But, now it pops up again, what with the World Shoe Association (WSA) trade show next week in Las Vegas. This time another company, GTXC will show off “Xplorer, the next generation of smart GPS shoes.” You can set a geofence and be notified via SMS when the shoes move outside the boundary. Thus, it seems to be a good tool for tracking kids/elders, which is how both companies tout the offerings.
What’s equally interesting is an open letter from GTXC (scroll down on page noted above - why there is no direct link? I don’t know!) about it concerns of the other company misstating its patents and technology. Now, GTXC has its own patent “FOOTWEAR WITH GPS.” This will be one to watch!
