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Friday, April 07, 2006

The Value of Free Websites

Conversations over dinner one night echoed those of a representative from STI: PopStats in the closing session: free websites generate value for the company behind them. In the case of those providing APIs this is information about what sorts of maps are requested for what areas/topics. In the case of PopStats, its free website (I apologize for not writing down the name) offers but a subset of its demographic data, and gives the company a clue about its use and helps it determine in what sort of data to invest in for its “for fee” data.

by Adena Schutzberg on 04/07 at 07:12 AM | Comments | Bookmark and Share

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