The Next Market for Rosum: Femtocell
Rosum is the company behind the technology that uses TV signals to determine location. There’s not been huge uptake, but there’s a new potential market: femtocells. That’s the name of the device that can turn an Internet connection (typically broadband, cable) into a local cell phone network. Verizon started selling them last month for home use to clean up cell phone calls. (PC Magazine)
Why do femtocell’s need to be located? Because when you buy one you are licensed to use it in a certain geography and in the U.S. for emergency response. Currently, femtocells use GPS - except when they can’t get a good signal. And that means “no sale” to providers. Enter Rosum, which can do the locating in challenging locations, such as in a BART station one level underground in San Francisco. So far, just one company is signed on, but it’s nice to hear Rosum is still making (and using) waves!
