The Incredible Location-based Egg
The New York Times reports that CBS will be advertising its TV shows on eggs using an etching technique also used to date stamp eggs for freshness. The process is rather new, and newer for use in advertising, but those behind it are already considering local advertising.
Mr. Parker [Bradley Parker, founder of EggFusion, based in Deerfield, Ill.] said the destination of eggs was tracked so precisely that he envisioned being able to offer localized advertising, even aiming at specific ZIP codes, to promote events like local food festivals and concerts.
by Adena Schutzberg on 07/17 at 03:31 PM |
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