The Challenge to Newly Named PB Business Insight: Define the Synergy
Andy Hayler notes that Pitney-Bowes will officially settle on its software division name on January 1. It’s Pitney Bowes Business Insight (PBBI). And, while he’s impressed with the parts that make it up, Group 1 and MapInfo, he sees a challenge for the newly branded division:
Critical to how well growth targets are met will be clear positioning of the new organisation. Group 1 and Mapinfo have both been around for some time, and so it is important that PBBI clearly articulate what the combined offering brings to customers i.e. why the combined group is more than just the sum of its parts. If it can make more of the geospatial connection than it currently does in its marketing then it could be interesting, since clearly the kind of value queries like “tell me all the houses in this area that lie within a flood plain” will only work properly if you have good quality data, and the combination of GIS capability and strong data quality software could be a compelling proposition.
