Ten Local Links
Google, which began putting mapped results on its general search page (Universal Search) some time ago, has upped the number of such results from a typical three to, in some situations, ten.
Search Engine Land tracks the details, but the most interesting part from my perspective is the “why?”
Google said today that the reason it’s showing more links is because usability testing revealed that many people didn’t realize there was additional local content available beyond the three listings, despite the “more results . . .” prompt. Accordingly, Google said that with the 10 links it is hoping to signal people that there is much more local content a click away.
by Adena Schutzberg on 01/24 at 08:24 AM |
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