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Tuesday, December 29, 2009

Tax Time: Time for GPS!

Like me, you probably didn’t think much about the press release from Intuit about Turbo Tax 2009 from November. Who thinks about taxes then? Well, now it’s the end of December and Intuit is moving the promo for introduced then on TV. From the PR:

Like GPS for taxes, TurboTax® 2009 easily and accurately guides taxpayers step-by-step through their tax return, effortlessly getting them to their ultimate destination - the biggest tax refund possible.

The rest of the PR uses terms like “detour,” “error checking” and “guidance.”

by Adena Schutzberg on 12/29 at 06:00 AM | Comments | Bookmark and Share
gps

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