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Monday, July 21, 2008

SocBut: The Local Social Network

Yes, the name does sound odd, but when you realize it’s short for Social Butterfly, and pronounced “sock boot” perhaps it’s more appealing. The idea behind SocBut is a social network where you include your ZIP Code and a distance to just receive messages from others within that area. It’s sort of “hyperlocal” social networking. Conceptually, it’s great, but it suffers the same challenges other locally based networks have: creating critical mass to make it interesting. Recall that Meetro died because of this challenge. That said, I give the founder credit for giving it a go and doing the intro video himself.

by Adena Schutzberg on 07/21 at 07:36 AM | Comments | Bookmark and Share

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