Shakable/Location-enabled Ads are the Future

That’s the argument that Sarah Perez makes about Medialets, a mobile ad platform.

Writing at ReadWriteWeb she cites how the platform enables “shakable” ads (like a recent Dockers ad where the viewer shakes the phone to start a person wearing said pants to dance) and location-based ads. While the latter half of the article talks about the “same old” ideas of movie times at local theaters after film trailers or coupons to local stores, she cites an example of a car rental firm determining that a user is outside their “normal” orbit, and thus might be in need of a rental. These sorts of “thinking outside the box” ads, I think, are likely to be more valued than the feared “phone beeping when I walk by Starbucks” situation.