Selling LBS via SMS with no GPS
YellowPin launched not long ago. It’s an inexpensive (99 cents/month) mobile social networking tool. Here one way it advertised itself via SMS, its core technology:
“who needs GPS when you can just say where you are”
Part of the pitch is that you control your location sharing because you are not tracked and must manually share (or not) your location. Some months ago in a podcast my colleague Joe Francica made the argument that the whole point of LBS is that location determination is automated. Clearly YellowPin is turned that idea on its head and selling the safety and security of both non-automated location determination and non-automated sharing of that location information.
by Adena Schutzberg on 04/10 at 07:39 AM |
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