Research: Better Data, Better Travel Time Estimates
British software developers say satellite data, road and transport timetables are helping to make Internet travel-time searches more accurate.
While most search engines determine travel time based on straight-line, "as the crow flies" distances, that can yield unrealistic estimates of how long a journey will take, they say.
Two firms, iGeolise and Mapumental, say they are working to produce real-world results that are more relevant with, you guessed it, better data. Is that premise true? Do "most search engines" really use crow flies? I do not find that too often...
The two firms are looking to offer a for fee API to the likes of Google, Nokia, etc.