Quote of the Week
“We’re trying to make TomTom navigational systems available to people across all platforms that are important to consumers.”
- Tom Murray, TomTom’s vice president of marketing development, quoted in the Wall Street Journal in reply to the question of if phone-based nav will replace stand alone devices.
TomTom is obeying one marketing guru’s advice: Kill your cash cow. Or as I first heard it from Daniel Burrus (thanks Autodesk for having him speak at CadCamp back in the day!): “Render your cash cow obsolete before other do it for you.” (Technotrends, 1993)
by Adena Schutzberg on 08/19 at 06:09 AM |
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