Quote of the Week
A researcher at Chrysler told me that navigational systems in cars have an 80%-20% rule, only it’s more like 95%-5%. 95% of the time gps is used by 5% of the people, and the majority of those folks are salesmen, and on the road most of the time. 95% of the time we get into our car, we know how to get to where we are going, and don’t need directions. This may be changing as features like “best route” and “congestion avoidance” are added, but still seems to ring true.
- Leslie Rule writing at Media Shift Idea Lab (a PBS blog)
by Adena Schutzberg on 02/27 at 08:08 AM |
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