Presence is not present in Business - Yet
Presence technologies - those that manage when and what sort of messages come to a user based on a variety of factors including time and location - while fueling buzz three years ago, are not yet making a place for themselves in business.
Colin Gibbs explains, “it has yet to catch fire when it comes to business messaging. While a few startups have fallen by the wayside — Tello folded only a year after coming out of stealth — others have been acquired by a few big players that can afford to take a longer view of the market. Cisco Systems Inc., for instance, snapped up Orative in 2006 in a $31 million deal, and the company last year acquired Denver’s Jabber for an undisclosed sum.”
For now, experts suggest, presence will take a back seat to other technology priorities during the economic downturn.
