Positioning Against Google Earth

It doesn’t matter if you are a leading GIS company or a map provider focused on a single coutry: you must position yourself with respect to Google Earth. And, that’s rather unfortunate since many offerings are best compared to Google Maps. Here’s the positioning of MapMyIndia, a solution for mapping on the Web and mobile phones, from its company’s CEO, CE Info Systems’ managing director, Rakesh Verma:

Google Earth and MapmyIndia are as different from each other as chalk and cheese. While Google Earth provides pictures, we provide detailed maps of roads in various cities in India. Unlike Google Earth, which includes picture maps of several countries, presently we only provide road maps of Indian cities, as we believe that we know India well.

If Google does decide to introduce Google Maps in future, we would only welcome the competition, here are bound to be comparisons with Google Maps and the superior quality of our maps would swing the users in our favor.

- Moneycontrol India