Podcast: Positioning Geospatial Brands
This week our editors turn their attention to branding in the geospatial world, in particular how companies position their #1 and #2 and perhaps #3 offerings in several categories of geospatial offerings. How are the #2s doing from a branding perspective? In short, there is room for improvement. Editor in Chief Joe Francica and Executive Editor Adena Schutzberg examine the branding challenges in categories like GIS software, worldwide data, LBS gaming, weather and generic locators.
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by Adena Schutzberg on 05/11 at 06:00 AM |
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